The CW Network and its CW Good social awareness cause has partnered with Guide Dogs of America (GDA) to support and promote the IAM’s No. 1 charity.
The partnership campaign has generated great exposure for GDA with thousands of visitors to the school’s live Puppy Cam, social media, videos and website within on the first day alone. Beware: the Puppy Cam is addictive.
GDA graduate Lorri Bernson talked about what her guide dog Carter means to her and GDA’s partnership with CW Good in a short video.
CW Good also sponsored a newborn litter and are sponsoring a puppy named Ethel as she enters her next phase of training.
Guide Dogs of America provides guide dogs and instruction in their use, free of charge, to blind and visually impaired men and women from the United States and Canada.